Jacquemus Opens Miami Flagship Blending Art, Design, and Brand Identity
Jacquemus Opens Miami Flagship in Design District
Jacquemus has inaugurated a new flagship store in Miami, located in the rapidly developing Design District. The space reflects both the city’s identity and the founder’s personal aesthetic. Simon Porte Jacquemus said his goal was to create a place that conveys Miami’s dynamic essence and the brand’s discreet signature. In an interview with WWD, he explained that the city feels warm, contemporary, and full of inspiration. To reflect these qualities, he chose to decorate the boutique with natural materials, handcrafted details, and design objects he personally selected. Each item was carefully chosen to contribute to a tranquil, sensory-rich atmosphere.
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This initiative is part of a wider strategy to strengthen the brand’s presence in the United States. In recent years, Jacquemus has opened flagship stores in New York in 2024 and Los Angeles in 2025, as well as a seasonal space at Rosewood Miramar Beach in Montecito, California. These locations were chosen not only for their prestige but also for their ability to authentically serve a sophisticated luxury audience. Sarah Benady, CEO of Jacquemus, emphasized that the brand’s ambition in the U. S. goes beyond opening stores. It aims to build meaningful connections through carefully selected spaces that reflect shared values. In this regard, the company has reduced its wholesale distribution network by approximately one third, focusing instead on high-end retail locations with key U. S. partners to maintain control over brand image and experience.
Miami Chosen for Cultural and Historical Ties
Benady added that Miami was selected not only for its beauty but also due to its historical and cultural ties to the brand’s universe. She compared the city to southern France, noting that although geographically different, its artistic and relaxed spirit feels familiar to the Jacquemus team. The connection between Miami and the brand began long before this store: The Webster, a Florida-based specialty retailer, was one of the French designer’s first wholesale partners over a decade ago. Additionally, Miami hosted a memorable campaign in 2022 featuring Bad Bunny, an event that strengthened the brand’s image in the city’s urban, multicultural context.
Gateway to Latin America
According to Benady, Miami also represents a strategic gateway to Latin America, where Jacquemus is preparing launches through local partnerships. She described the city as „a true bridge to Mexico and Brazil,” where the brand intends to expand soon, benefiting from the mutual influence between fashion, art, and design—a blend she believes makes Miami an environment where the team feels completely at home.
Store Design and Artistic Elements
The boutique itself, located at 157 NE 40th Street, spans 2,900 square feet across two levels. The architectural project was conceived by Simon Porte Jacquemus in collaboration with the renowned firm OMA. Design elements recall the brand’s early stores in Paris and Courchevel. The space is not just a retail location but an informal gallery integrating valuable artworks, design objects, antique pieces, and furniture, some created by the founder himself. Among the artworks on display are „Le Coureur,” a 1954 bronze by Germaine Richier; „Femme Couchată” by Aristide Maillol, dating from 1900; and „Nature morte aux fruits dans un paysage,” a painting by André Bauchant. Decorative elements include a mahogany table and library attributed to Frank Lloyd Wright, as well as lighting fixtures and a tobacco pedestal created by Jean Royère, alongside works by Thomas Lee, contributing to a harmonious balance between luxury, history, and modernity.