Victoria’s Secret Revives the Angel Title After Five-Year Break

From Thousands to Three: The Selection Process Explained

Victoria’s Secret announced the return of its iconic Angel ambassadors. The brand is set to select a new Angel from a pool of over 100,000 applicants. The chosen model will debut at the company’s Fashion Show in Los Angeles on Sunday, October 18.

The decision follows the company’s 2021 retirement of the Angel program, which had been a central element of its brand identity for decades. In 2024, Victoria’s Secret launched a YouTube docuseries titled „Angels Among Us,” offering an intimate look at the lives and careers of former Angels. The new selection process aims to reinvigorate the brand’s image while addressing past criticisms of lack of diversity and transparency.

Applicants from around the world submitted applications through an online portal.

A preliminary screening reduced the field to 1,200 candidates, who then underwent a series of virtual interviews, photo shoots, and fitness assessments. The final stage narrowed the group to three finalists, each evaluated on runway experience, social media influence, and brand alignment.

What Does the New Angel Mean for Victoria’s Secret’s Future?

Industry insiders say the selection committee prioritized a mix of established talent and emerging faces. „We’re looking for someone who can embody the brand’s heritage while pushing its future direction,” one senior recruiter explained. The finalists’ portfolios include runway credits with major fashion houses and a strong presence on platforms like Instagram and TikTok.

The return of the Angel title signals a strategic pivot toward a more inclusive and digitally engaged brand image.

Analysts predict that the new Angel will help Victoria’s Secret regain relevance among younger consumers who value authenticity and representation.

Frequently Asked Questions

Retail sales have dipped in recent years, prompting the company to explore new marketing avenues. By reintroducing the Angels, Victoria’s Secret hopes to create buzz and drive traffic to its online and brick‑and‑mortar stores. The upcoming Fashion Show will serve as a platform to showcase the new Angel’s runway walk and to unveil the latest collection.

How many applicants were considered for the new Angel title? More than 100,000 applications were received worldwide.

What criteria were used to select the finalists? Candidates were evaluated on runway experience, social media presence, fitness, and alignment with the brand’s values.

When will the new Angel be announced? The announcement is scheduled for the Sunday Fashion Show on October 18 in Los Angeles.