Former Naturopathica CEO Cathy O'Brien Launches Skin Union to Support Women's Cancer Journeys
Each product is tested for safety and efficacy, with input from dermatologists
Cathy O' Brien, former CEO of Naturopathica and cofounder of The WellSpace for Women, is launching a new skincare line called Skin Union. The brand debuts as she continues her own battle with cancer, transforming personal experience into a purpose-driven mission. Based in New York, O' Brien aims to create products that address the unique skin challenges faced by women undergoing treatment. Skin Union focuses on gentle, effective formulations designed to soothe and protect sensitive skin during chemotherapy and radiation. O' Brien developed the line after noticing a gap in the market for skincare that is both clinically supportive and emotionally uplifting. The brand emphasizes clean ingredients, avoiding harsh chemicals while incorporating botanicals known for their calming properties.
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Bella Hadid Channels Britney Spears’ Iconic 2001 Style at Victoria’s Secret After-PartyEach product is tested for safety and efficacy, with input from dermatologists and oncology nurses. How Does Personal Experience Shape a Brand's Mission? O' Brien says her diagnosis changed her perspective on beauty and wellness entirely. „I wanted to create something that didn't just treat the skin but honored the whole person going through treatment,”she shared in a recent podcast interview. She recalls struggling to find products that didn't irritate her skin or clash with medical protocols. That frustration became the foundation for Skin Union, which launches with a core collection of cleansers, moisturizers, and serums. The brand also plans to partner with cancer support organizations to donate products to patients in need. What Role Does Community Play in the Launch? Community is central to Skin Union's identity, reflecting O' Brien's work with The WellSpace for Women.
The brand will host virtual events and workshops focused on self-care during
The brand will host virtual events and workshops focused on self-care during illness, featuring experts in oncology, nutrition, and mental health. O' Brien believes healing extends beyond the physical, and she hopes Skin Union fosters connection among women navigating similar journeys. Early feedback from focus groups has been overwhelmingly positive, with participants praising the products' texture and subtle, natural scents. Frequently Asked Questions What inspired the name Skin Union? The name reflects the idea of unity—between inner strength and outer care, between science and nature, and among women supporting each other through health challenges. Are Skin Union products safe to use during active cancer treatment? Yes, all formulations are developed with input from medical professionals and are free from known irritants, making them suitable for use alongside chemotherapy and radiation. Where can customers purchase Skin Union products?
The brand will launch online through its official website, with plans to expand to select retail partners focused on wellness and clean beauty in the coming months.