Cordova Expands From Women’s Luxury Skiwear to Men’s Line
From Alpine Roots to a Broader Vision
The husband‑and‑wife duo, Jane and Cody Seim, have spent the last decade building Cordova, a high‑end women’s alpine apparel brand. On its tenth anniversary, the company is launching a men’s collection. The brand debuted in 2016 with 120 ski suits for women and is now stocked by retailers such as Net‑a‑porter, Mytheresa and Moda Operandi. Both founders are lifelong skiers who have combined their expertise in design and performance.
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From the Runway to the Red Carpet, Has the Clear Shoe Trend Gone Too Far?Cordova began as a niche label focused on women’s ski suits that blend luxury fabrics with technical performance. Over the past ten years, the brand has expanded its product range to include jackets, pants and accessories, all engineered for high‑altitude conditions. The decision to introduce menswear reflects the founders’ belief that the same quality and style can appeal to male skiers who demand both performance and fashion. „We’ve always seen the market as an opportunity for men who appreciate the same level of craftsmanship,” said Jane Seim. „Our new line will carry that heritage forward.”
How Will the Market Respond?
The men’s collection will launch in late spring, with a pre‑order campaign that highlights the brand’s signature waterproof‑breathable technology. The Seims plan to keep the same commitment to sustainability, using recycled polyester and responsibly sourced down. „Our goal is to maintain the environmental standards that our customers trust,” Cody added. The launch will coincide with a pop‑up event in Aspen, where guests can experience the new garments firsthand.
The ski apparel market has seen a surge in demand for premium, sustainable products. Cordova’s entry into menswear positions it to capture a share of this growing segment. Analysts note that the brand’s established reputation for luxury and performance gives it an advantage over newer competitors. „Cordova’s decade of experience in women’s skiwear provides a strong foundation,” said an industry analyst. „Their move into men’s gear is a natural extension that could resonate well with affluent skiers.”
What Does This Mean for Cordova’s Future?
Retail partners have already expressed enthusiasm. „We’re excited to offer Cordova’s men’s line to our clientele,” said a spokesperson for a leading online retailer. The brand’s strategy includes limited‑edition releases to create buzz and drive early sales. The Seims also plan to collaborate with well‑known ski athletes to showcase the new garments in action.
Frequently Asked Questions
The expansion signals Cordova’s ambition to become a full‑spectrum luxury alpine brand. By diversifying its product line, the company aims to increase revenue streams and deepen customer loyalty. The founders believe that the men’s collection will open doors to new retail channels, including high‑end department stores and specialty ski shops. If successful, Cordova could set a new standard for integrated luxury and performance apparel.
Q: When will the men’s collection be available? A: The line is slated for release in late spring, with a pre‑order window opening in early March.