Catches Partners With The Outnet To Deploy AI Virtual Fitting Tech
Solving The Luxury Off-Price Sizing Dilemma
Paris, France – Fashion technology startup Catches has officially partnered with The Outnet to launch its PredictiveFit system. This collaboration brings AI-driven virtual fitting capabilities directly into the luxury off-price retail sector. The initiative targets the persistent issue of high return rates in online fashion shopping. The deal follows The Outnet’s acquisition by Icon Luxury Group in early 2026.
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Luxury off-price retailers face unique challenges compared to standard e-commerce platforms. Customers often hesitate to buy discounted designer items without trying them on first. Catches addresses this hesitation by offering a digital proxy for physical try-ons. The PredictiveFit tool integrates seamlessly into The Outnet’s existing user interface. Shoppers can view predicted fit results before committing to a purchase. This reduces the likelihood of post-delivery returns due to incorrect sizing.
How AI Reduces Fashion Waste And Costs
The technology relies on machine learning algorithms trained on extensive fit data. It considers factors such as body shape, garment cut, and material stretch. By providing precise fit predictions, the system enhances consumer confidence. Retailers benefit from lower reverse logistics costs and improved inventory turnover. The Outnet gains a competitive edge through superior customer experience tools.
High return rates contribute significantly to environmental waste in the fashion industry. Each returned item requires repackaging, shipping, and potential restocking. These processes generate carbon emissions and consume valuable resources. Catches seeks to mitigate this impact by preventing unnecessary returns at the point of sale. Fewer returns mean fewer garments cycling back into the supply chain. This efficiency supports broader sustainability goals within the luxury sector.
Frequently Asked Questions
Catches has secured significant financial support to fuel this expansion. The company recently raised ten million dollars from prominent investors. This funding includes backing from Antoine Arnault and Natalia Vodianova. Their involvement signals strong confidence in the viability of AI fit-tech solutions. The capital will support further development and scaling of the PredictiveFit platform.
Who invested in Catches recently? Antoine Arnault and Natalia Vodianova are among the key investors. They contributed to a ten-million-dollar funding round. This capital supports the company’s growth and technological development.
When did The Outnet join Icon Luxury Group? The acquisition took place in the first quarter of 2026. This strategic move positioned The Outnet for new technological partnerships. It paved the way for the current collaboration with Catches.