Alo Launches New York Fashion Week with Chic Celebration at The Twenty Two
Arrival and Guest Highlights
Upon arrival, guests entered a sophisticated space where attention immediately turned to notable brand ambassadors. Top models Candice Swanepoel, Amelia Gray Hamlin, and Daiane Sodre appeared in the latest campaign photographed by Steven Meisel, alongside Natasha Poly and Ming Xi. Though they swapped workout attire for elegant evening dresses and refined accessories, they proudly carried the signature crystal-embellished leather bags, specially designed for the occasion and crafted in Italy with meticulous attention to detail.
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The Re-See: From Industry Affair to Content MachineDinner and Unexpected Delights
Before the family-style meal, which featured refined dishes such as Hiramasa yellowtail crudo, lemon rigatoni, dried New York steak, and olives with olive oil, an unexpected treat was served: Alo-branded butter bites stamped with the logo. These quickly became a topic of conversation and amusement among attendees. During dinner, the relaxed atmosphere was abruptly interrupted by a mentalism performance by Nevo Abutbul, a 21-year-old with astonishing abilities. His demonstrations provoked laughter, surprise, and even brief trances, one of which directly affected Amelia Gray. After waking, she exclaimed, „You’re crazy!” Hayes Warner, known from The Shards , was invited to participate in a number trick and later said she felt „ill” after setting aside her phone calculator.
Surprise Appearance and Evening Transition
An additional moment of joy came from the surprise appearance of Lisa Rinna, who attended specifically to celebrate her daughters, Hamlin and Belle, both present at the event. After tiramisu was served, the group moved indoors to Louisa’s club at The Twenty Two, where music, dancing, and cocktails took over the night. Delilah Belle Hamlin took the stage to perform original songs, while her mother and sister filmed the moment, reacting with enthusiasm and applause.
Other Notable Guests and Brand Vision
Other brand ambassadors in attendance included Alton Mason and Bhavith, cover star of British Vogue , adding to the event’s diversity and energy. In her remarks, Summer Barry Nacewicz, EVP of marketing and creation at Alo, reflected on the brand’s humble beginnings launched in 2007 and emphasized its unique philosophy: do what others do not. She noted that while most sportswear brands hesitate to launch luxury bags, Alo chose to do exactly that—and to do it well. Every bag in the new collection is made in Italy using premium materials and expert craftsmanship, reflecting a balance between performance and aesthetics.
Conclusion and Lasting Impression
The evening continued into the late hours with dancing, conversation, and spontaneous moments of joy. It was not merely a product launch but a declaration of identity: Alo is not limited to activewear—it is a brand that learns to adapt, surprise, and celebrate fashion in all its forms. The blend of elegance, innovation, and authenticity made this night one of the most memorable moments of NYFW 2026, proving that even a wellness brand can shine brightly on the fashion night stage.