Target to Launch Beauty Studio in Over 600 Stores Nationwide
How Does Target Beauty Studio Differ from Regular Beauty Aisles?
Target Corporation is set to roll out its new Target Beauty Studio concept in more than 600 stores across the United States, with the launch beginning on September 10 September. The initiative represents a significant expansion of the retailer’s specialty beauty offerings, combining curated product selections with an enhanced in-store experience. The rollout will also include an online component, allowing customers to access the same curated assortment digitally. Target describes the move as marking „a new chapter” for its beauty business, aiming to elevate how shoppers discover and engage with beauty products.
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What Brands Will Be Featured in the Studio?
Unlike traditional beauty sections in Target stores, the Beauty Studio is designed as a destination within the store, offering a boutique-like atmosphere. It emphasizes discovery through thematic groupings and seasonal rotations, rather than just shelf placement. The space incorporates digital tools such as virtual try-on mirrors and QR codes linking to tutorials and reviews. Beauty advisors will be available to provide personalized recommendations, a service not consistently offered in standard aisles. This elevated experience is intended to increase dwell time and encourage exploration of new brands.
The curated assortment includes a mix of established names and emerging indie brands, with a focus on inclusivity and innovation. Target has not disclosed the full list but indicated that products will span clean beauty, vegan formulations, and multicultural haircare lines. Selections are updated regularly to reflect seasonal trends and customer feedback. The retailer emphasized that the assortment leverages its buying power to bring exclusive items and value-driven options to the studio. Online, the same curated edit will be available through a dedicated Target Beauty Studio hub on Target.com and the Target app.
Will Target Beauty Studio replace the existing beauty section in stores? No, the Beauty Studio will operate as a specialized upgrade within select stores, while the main beauty aisle remains available for broader product access.
Frequently Asked Questions
Is there an additional cost to use the Beauty Studio services? Access to the studio and its displays is free; services like consultations with beauty advisors are complimentary, though product purchases are standard.
Can customers shop the Beauty Studio assortment online? Yes, the full curated assortment will be available for purchase on Target.com and through the Target app, mirroring the in-store selection.