MAC’s New Viva Glam Lipstick, Favored by Chappell Roan, Captures Every Summer Mood
From Revolutionary Red to Midnight Snack: The Story Behind the Shade
MAC Cosmetics has launched a new shade in its Viva Glam line, a lipstick that singer‑songwriter Chappell Roan says matches her summer aesthetic. The product debuted on June 9, 2026, and is available worldwide through MAC stores and its online shop.
Breaking News
Jennifer Lopez Stuns in Regal Gold for Early Birthday Celebration
The Hottest Scents for Summer: A July Fragrance Guide
Skin Barrier Lotion Earns Top Beauty Accolade
The Subtle Shift in Eyebrow TrendsThe new color, dubbed „Midnight Brunch,” blends a bold crimson with a subtle coral undertone, creating a hue that shifts with daylight. MAC designed the shade to echo the energy of late‑night diners and historic revolutions, linking art, music, and activism. Chappell Roan, known for her genre‑bending pop, tested the formula during a road trip that included a 4 a.m. stop at a Waffle House. She praised its creamy texture and long‑lasting pigment, noting it survived coffee, rain, and impromptu karaoke sessions.
MAC’s Viva Glam collection has long supported women’s health charities, donating a portion of each sale to the MAC AIDS Fund. This latest addition continues that legacy, with a projected $2 million earmarked for global outreach programs. The shade’s name references the French Revolution’s iconic red, while also nodding to the modern ritual of late‑night comfort food. Designers said the color needed to feel both rebellious and comforting, a balance they achieved through a blend of natural pigments and vegan waxes.
Why Is This Lipstick the Must‑Have for Summer?
The formula’s lightweight feel makes it ideal for hot, humid days when heavy makeup can feel oppressive. Its adaptable hue works on a wide range of skin tones, allowing users to transition from daytime brunches to evening concerts without reapplying. Beauty analysts predict the shade will dominate summer social media feeds, driven by Chappell Roan’s endorsement and MAC’s strategic influencer campaign.
The launch could reshape seasonal color trends, pushing bold, versatile reds to the forefront of summer palettes. Retailers report strong pre‑order numbers, suggesting the product will sell out quickly in flagship locations. If sales meet expectations, MAC may expand the line with complementary eye and cheek products, reinforcing the brand’s commitment to charitable giving through beauty.
Frequently Asked Questions
What makes „Midnight Brunch” different from other MAC reds? It combines a classic crimson base with a coral shimmer, delivering a color that adapts to lighting and skin tone, unlike static traditional reds.
Will purchasing this lipstick support charitable causes? Yes, a portion of every sale goes to the MAC AIDS Fund, which finances HIV/AIDS prevention and treatment programs worldwide.
Is the lipstick cruelty‑free and vegan? The product is formulated without animal‑derived ingredients and is certified cruelty‑free, aligning with MAC’s recent sustainability goals.