Allure marks Best of Beauty's 30th anniversary with pizza party
From 73 Categories to a Beauty Pantheon
Allure celebrated the 30th anniversary of its Best of Beauty awards with a pizza party in New York City. The event, held in partnership with Mama's TOO!, marked three decades of recognizing top beauty products. Best of Beauty began in 1996 with just 73 categories. Over time, it has grown into what the publication calls the Nobel Prize of beauty. Editors gathered to raise a slice to the milestone.
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From the Runway to the Red Carpet, Has the Clear Shoe Trend Gone Too Far?The ceremony honored a legacy of editor-verified product selections. What started as a novel concept has become an industry benchmark.
Best of Beauty's evolution reflects the expansion of the beauty market itself. In 1996, the list covered only 73 product categories. Today, the scope is far broader, reflecting the industry's growth. Allure positions the award as a curated roster of products that have earned a place in a „beauty editor-verified Pantheon of perfection.”The pizza party served as a casual counterpoint to the formal prestige of the award.
Why a Pizza Party for a Beauty Milestone?
Allure chose a low-key pizza gathering rather than a black-tie gala. The choice underscores the publication's preference for approachable celebrations over rigid formality. Mama's TOO! provided the pizza, making the event feel like a neighborhood block party rather than a corporate function. This tone aligns with Allure's editorial voice, which often blends sophistication with accessibility.
The milestone also highlights the award's cultural weight. Thirty years of continuous publication makes Best of Beauty a trusted reference for consumers and brands alike. Looking ahead, Allure signaled that the award will continue to evolve with the market, adding new categories as beauty trends shift. The pizza party was a fitting start to the next chapter.
Frequently Asked Questions
What is Allure's Best of Beauty award? It is an annual list of top-rated beauty products, verified by Allure's editors. It began in 1996 and is considered a major industry honor.
Why did Allure host a pizza party for the 30th anniversary? The pizza party, held with Mama's TOO! in New York City, was a casual way to mark the milestone. It reflected Allure's approachable brand tone.
How many categories did Best of Beauty originally cover? The 1996 edition included 73 categories. The list has expanded significantly since then.