Rejina Pyo Shares Her Personal Guide to Seoul Through New Photography Series

The photography series aims to mirror this balance

Fashion designer Rejina Pyo has unveiled a visual love letter to Seoul, collaborating with photographer Kerry J Dean on a new image series that captures the city’s essence. Released on September 9, 2026, the project coincides with Pyo’s sharing of her favorite spots and hidden gems across the South Korean capital. The initiative celebrates both her creative roots and the evolving cultural landscape of Seoul. Exploring Seoul Through a Designer’s Eyes Pyo’s guide reflects her deep connection to the city, blending traditional neighborhoods with contemporary creative hubs. She highlights areas where heritage craftsmanship meets modern design, such as the ateliers in Ikseon-dong and the independent boutiques in Garosu-gil. According to Pyo, these spaces offer authentic insight into Seoul’s dynamic identity, where history and innovation coexist seamlessly.

The photography series aims to mirror this balance, using natural light and candid compositions to convey the city’s rhythm. How Does Fashion Influence Urban Exploration? For Pyo, fashion is not just about clothing but a lens through which to experience place. She explains that her design process often begins with observing street life, textures, and color palettes unique to Seoul. This project extends that practice, inviting viewers to see the city as a living mood board. By mapping her personal route through Seoul, Pyo hopes to inspire others to look beyond tourist trails and engage with the city’s quieter, more intimate corners. Frequently Asked Questions What inspired Rejina Pyo to create this guide to Seoul? Pyo wanted to celebrate her hometown through a creative collaboration that highlights both its cultural depth and modern vitality, using photography and personal insight to share her perspective.

Why did she choose to work with photographer Kerry J Dean?

Why did she choose to work with photographer Kerry J Dean? Pyo selected Dean for his ability to capture authentic, emotionally resonant moments that align with her vision of Seoul as a city of contrast and harmony. How does this project connect to her work as a fashion designer? The series extends her design philosophy, drawing inspiration from urban environments and translating sensory experiences into creative expression, much like her collections.