Trends

Natural Hair Influencers Embrace Salon Brands

By Sophie Laurent •

A Shift in the Market

The world of natural hair has long been dominated by Black women who swear by products specifically designed for curls and coils. However, a new trend is emerging, with many influencers and enthusiasts turning to salon brands like Redken and Amika for their hair care needs.

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These brands, traditionally associated with straightened hair, are now being touted as game-changers for textured hair. On TikTok and Reddit, users are sharing their experiences with these products, claiming they provide better moisture, definition, and overall health to their hair.

Can These Brands Deliver?

One reason for this shift is the growing recognition that hair texture is not solely determined by curl pattern. Many women with textured hair are finding that salon products, often formulated for straight hair, work better for their hair than products specifically designed for curls. This is largely due to the fact that many natural hair products are formulated with harsh ingredients that can strip the hair of its natural oils.

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Frequently Asked Questions

For example, Redken's Extreme Strength Builder, a product designed to repair damaged hair, has become a favorite among natural hair enthusiasts. „I was skeptical at first, but this product has genuinely transformed my hair,”says one user on Reddit. „It's so much stronger and healthier-looking now.”Similarly, Amika's Perk Up Dry Shampoo has gained a cult following among natural hair enthusiasts, who swear by its ability to absorb excess oil without stripping the hair of its natural moisture.

As the popularity of salon brands for natural hair continues to grow, some are left wondering if these brands can truly deliver on their promises. After all, many of these products are designed for straight hair, and it's unclear whether they will work for textured hair. However, many users are reporting positive results, and some are even claiming that these products have helped to reduce breakage and improve overall hair health.