Kaia Gerber Stars Pantless in RE/DONE's Latest Denim Campaign

By featuring Gerber in a stripped-down look, the brand underscores its

Kaia Gerber appeared without pants in a new advertising campaign for RE/DONE, sharing the images on her Instagram account on September 10. The model posted a carousel of photos showcasing various pieces from the brand’s collection, featuring her in underwear beneath an unbuttoned jacket. The shoot highlights RE/DONE’s focus on reworked denim and casual luxury aesthetics. Gerber, known for her work with major fashion houses, has frequently collaborated with RE/DONE on projects emphasizing sustainable fashion and vintage-inspired designs. This campaign continues that partnership, presenting a minimalist yet bold visual direction. The images were styled to emphasize texture and fit, with Gerber’s poses drawing attention to the craftsmanship of the garments. How Does This Campaign Reflect RE/DONE’s Brand Identity? RE/DONE has built its reputation on transforming vintage Levi’s into modern, high-end denim pieces, often blending heritage techniques with contemporary silhouettes.

By featuring Gerber in a stripped-down look, the brand underscores its commitment to simplicity and authenticity. The campaign avoids overt branding, instead focusing on the garment’s form and the model’s natural presence, aligning with RE/DONE’s ethos of quiet luxury. What Message Does the Pantless Styling Convey? The choice to photograph Gerber without pants, wearing only underwear under an open jacket, serves as a deliberate statement on confidence and body positivity. It shifts focus from full coverage to the interplay of fabric and form, inviting viewers to appreciate the jacket’s cut and drape. This approach mirrors broader trends in fashion advertising that prioritize emotional resonance over conventional coverage. Frequently Asked Questions Why did Kaia Gerber choose to participate in this campaign?

Gerber has previously expressed admiration for RE/DONE’s sustainable practices and creative direction, making the collaboration a natural extension of her personal values and professional interests.

Is the pantless look intended to be provocative? The styling appears designed to highlight the garment’s design and the model’s comfort in her own skin, rather than to provoke for its own sake, fitting within a broader artistic narrative. How does this campaign fit into Gerber’s recent work? Gerber has been involved in several high-profile fashion projects this year, often selecting partnerships that emphasize innovation, sustainability, and artistic expression, all of which are reflected in this RE/DONE collaboration.