Jo Malone London Launches Dog Shampoo with WildWash Collaboration

How the Scent Was Developed for Canine Use

Jo Malone London has entered the pet care market with a new dog shampoo developed alongside British brand WildWash. The Orange & Cedarwood Dog Shampoo marks the fragrance house’s first foray into grooming products for dogs. Launched through a partnership with Estée Lauder Companies-owned Jo Malone London, the product combines the brand’s signature scent expertise with WildWash’s natural pet care formulation. The shampoo is now available for purchase online and in select retail locations.

The collaboration brings together Jo Malone London’s fragrance heritage and WildWash’s commitment to plant-based, gentle ingredients. The shampoo features naturally derived essential oils of orange and cedarwood, chosen for their refreshing scent and skin-friendly properties. WildWash, known for its eco-conscious pet care range, helped ensure the formula is free from harsh chemicals and suitable for regular use. This move reflects a growing trend of luxury brands expanding into pet wellness, responding to consumer demand for premium care products for pets.

What Does This Mean for Luxury Pet Care?

Creating a fragrance suitable for dogs required careful consideration of their sensitive sense of smell. Jo Malone London’s perfumers worked to balance the bright notes of orange with the warm, woody undertones of cedarwood, ensuring the aroma was pleasant without being overpowering. WildWash contributed expertise in pH-balanced cleansing bases that maintain skin health while delivering a light, lasting fragrance. The result is a shampoo that cleans effectively while leaving dogs with a subtle, sophisticated scent.

This launch signals a shift in how high-end beauty brands view the pet industry, treating animals as deserving of the same quality standards as their human counterparts. By entering this space, Jo Malone London taps into a market where owners increasingly seek products that align with their own lifestyle values. Industry analysts note that such collaborations could encourage more fragrance and cosmetics houses to explore pet-focused lines, particularly those emphasizing natural ingredients and sensory appeal.

Is the shampoo safe for all dog breeds and coat types? Yes, the formula is designed to be gentle and suitable for all breeds and coat types, including sensitive skin, thanks to its naturally derived ingredients and balanced pH.

Frequently Asked Questions

Where can customers purchase the Jo Malone London x WildWash Dog Shampoo? The shampoo is available through Jo Malone London’s official website, select department stores, and WildWash’s online retail channels.

Will there be more products in this collaboration? While no additional items have been announced, both brands have indicated openness to expanding the range based on customer response and demand.