Brian Atwood Builds New Manhattan Duplex With „Project Wow” Vision

A Marble Staircase That Makes a Statement

Brian Atwood, a prominent fashion designer, and his husband Jake Deutsch have unveiled a stunning duplex above Manhattan’s High Line, a project they dubbed „Project Wow.” Completed in 2024, the two‑story residence sits on a private terrace overlooking the park and features a range of high‑end design elements tailored to the couple’s lifestyle.

The pair chose the location for its proximity to the city’s cultural hubs and its private, elevated setting. Atwood, known for his meticulous attention to detail, led the design process. He wanted a space that reflected his personal style while accommodating both his and Deutsch’s needs. The result is a home that blends contemporary luxury with functional elegance.

A Closet That Looks Like a Gallery

Central to the duplex is a staircase wrapped in polished marble. The set‑up offers a dramatic visual cue as guests ascend from the ground floor to the living area. The marble panels were sourced from Italy and cut to fit the narrow, curved space. Atwood emphasized the importance of a seamless transition between levels, saying the staircase should feel like a piece of art rather than a mere functional element. The bold material choice sets the tone for the rest of the interior, encouraging a sense of grandeur throughout the home.

Another standout feature is a closet that resembles a gallery. Atwood’s idea was to merge storage with display, creating a space where personal items can be showcased. The closet is lined with custom shelving and lighting that highlights the designer’s collection of shoes, accessories, and couture pieces. The design allows for both organization and aesthetic appeal, turning a typical storage area into a curated exhibit. The space reflects Atwood’s passion for fashion and his desire to keep his belongings both accessible and visually appealing.

Atwood’s approach to interior design is often described as „luxury hoarding.” He believes that collecting and displaying items can be an act of self‑expression. In the duplex, this philosophy is evident in the careful selection of furnishings, art, and personal artifacts. The layout allows for a mix of open and closed spaces, ensuring that the home feels both intimate and expansive. The couple’s shared interests in art and design are showcased through curated pieces that complement the overall aesthetic. The result is a home that feels lived in, yet meticulously arranged.

„Luxury Hoarding” Meets Practical Living

The duplex also features a private terrace that offers panoramic views of the Hudson River and the city skyline. The terrace is furnished with comfortable seating and a dining area, making it an ideal spot for entertaining or quiet reflection. The designers incorporated sustainable materials and smart home technology, ensuring that the property is both luxurious and environmentally conscious. The integration of these features demonstrates Atwood’s commitment to innovation and quality.

The project’s success has drawn attention from the design community and beyond. By combining high‑end materials, thoughtful layout, and personal touches, Atwood and Deutsch have created a space that feels both exclusive and welcoming. Their home serves as a testament to the power of intentional design in shaping everyday living.

What inspired the marble staircase? Atwood wanted a striking focal point that would create a sense of drama as guests move through the home. The marble’s reflective surface enhances the overall luxury feel.

Frequently Asked Questions

How does the „luxury hoarding” concept affect the interior layout? It encourages the display of personal items in a curated manner, turning storage areas into galleries that showcase the couple’s taste and collection.

What sustainability measures were included? The designers used eco‑friendly materials, energy‑efficient lighting, and smart home systems to reduce the home’s environmental impact while maintaining its opulent character.